How Our World Views Affect Our Decision-Making

Via OPFOR

I want to do a quick thought exercise with you, before jumping into the main text of this post. I want to do a word association. I’ll write a word, and you tell me the first thing that comes to your mind. No tricks, no jokes, just think about the first thing that pops into your brain when I say:

Mercedes.

Mercedes, Mercedes, Mercedes.

What comes to mind when you hear that word? What if you were a guard, standing a post somewhere, and I told you “be on the lookout for a yellow Mercedes?” What would you look for?

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