Amazon’s Alexa and Apple’s Siri are SEXIST because its female voice reinforces the idea that women are ‘subservient’, claims UN

Alexa is a common cry in most homes and the smart speaker has become a household staple along with Apple’s Siri. 

But AI-powered voice assistants with female voices may not be norm in the future as they encourage harmful gender biases. 

A UN study revealed that the voices used by smart speakers reinforce ideas that women are ‘subservient’ as they are portrayed as ‘obliging and eager to please.’ 

It also criticised the way female AI’s respond to gender-based insults with ‘deflecting, lacklustre or apologetic responses.’ 

The Unesco report, called ‘I’d blush if I could’ calls for technology firms to stop making voice assistants female by default and to hire more women to work on them.

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