Potemkin Supermarket Displays

 

Supermarkets using cardboard cutouts to hide gaps left by supply issues

Supermarkets are using cardboard cutouts of fruit, vegetables and other groceries to fill gaps on shelves because supply problems combined with a shift towards smaller product ranges mean many stores are now too big.

Tesco has begun using pictures of asparagus, carrots, oranges and grapes in its fresh produce aisles, prompting ridicule on social media.

“Mmmm, delicious photos of asparagus,” one commenter wrote on Twitter. Another mocked an oversized picture of the vegetable piled up: “I love that asparagus grows to this size in the UK. It’s our climate, I’m sure.”