We're watching another corporation with a defined customer base deciding to abandon and spurn that dedicated customer base in pursuit of a newer, different, more diverse customer base.
This has been tried, and tried, and tried, and tried some more, and it fails every time.
Once the "old" customer base figures out that the corporation considers them Undesirable and Deplorable, and would rather go bankrupt than take their dirty traditionalist money, that corporation goes into a death spiral. They can't admit they were wrong, and even if they did, they'd have to admit that their error consisted of disrespecting and disliking the "old" customer base.
Cracker Barrel's top investor warned the Woke AWFL DEI CEO that she was throwing the brand away to make it yet another charmless uniculture/Marxist anti-culture gray wasteland, but the Woke AWFL DIE CEO decided to be the GirlBoss and tell him to pound sand.
The Woke CEO, who wears Progressive Politics Signalling Mega-Glasses and looks like a Queefier Marie Harf, says the "overwhelming majority" of people "appreciate" their hard-gay rebranding, implying that it's only a tiny minority of angry noise-makers who don't like it.
They tried this with Marvel, Star Wars, and Bud Light, too.
"Tiny minorities" don't cause brands to lose $121 million.
Customer’s Hate It: Cracker Barrel CEO Julie Felss Masino says people love their new rebrand. Comments on X say otherwise! She’s taken a beloved Americana Brand and trashed it with DEI Wokism. Masino promised to “identify, recruit, and advance” hires by race and now the company… pic.twitter.com/LYy6kwW3ur
— John Cremeans (@JohnCremeansX) August 21, 2025
Here’s a 1 minute recap of the all ages Nashville Pride event that @CrackerBarrel sponsored. There were little kids at this event.
— Robby Starbuck (@robbystarbuck) August 26, 2025
Cracker Barrel is screwed if they don’t reverse course EXTREMELY quickly.
Does this seem like something their customers want to be sponsoring? 🤔 pic.twitter.com/iFmwE9Vs98
Cracker Barrel employee CONFIRMS their business is way down because of their woke CEO destroying their heritage
— Wall Street Apes (@WallStreetApes) August 26, 2025
She says normally employees have at least 9 tables each, they are down to JUST 2, “So, as y'all can see, I work at Cracker Barrel as a waitress, and we're struggling”… pic.twitter.com/ZuQ7xZkiza
We broke the Barrel. Now it’s time for executives to abolish DEI, terminate support for the gender cult, and engage in a process of total dewokification. https://t.co/PgP08qCPKk
— Christopher F. Rufo ⚔️ (@realchrisrufo) August 26, 2025
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