The Little Blue Book: The Essential Guide to Thinking and Talking Democratic, by George Lakoff and Elisabeth Wehling (Free Press, $11)
George Lakoff, Professor of Cognitive Science and Linguistics at U.C. Berkeley — and highly regarded Democratic tactician — has just released his playbook for the 2012 election. Titled The Little Blue Book: The Essential Guide to Thinking and Talking Democratic, it purports to be the ultimate insiders’ guide to liberal messaging and left-wing ideology.
Before you even open the book, its sly self-referential gamesmanship leaps off the cover: the very title itself is a wink-wink-nudge-nudge ironic-but-not-really reference to Chairman Mao’s Little Red Book, the kind of hidden-meaning secret message that progressives like to call a “dog whistle,” although they insist that only conservatives resort to such underhanded gambits.
Lakoff is also the brightest star in an impressive constellation of East Bay Liberati, most of whom (including Robert Reich and many others) happily lined up to blurb his new book. A small sampling from the press release:
Because everybody knows that the best way to convince undecided and conservative voters is to dazzle them with compliments you got from Van Jones and George Soros.
But Lakoff is not just any intellectual celebrity: he is deemed one of the most important contemporary philosophers of progressive thought. You know how whenever Democrats lose an election, they invariably blame their “poor messaging” and never ever the content of their policies? Lakoff came up with that. Liberals find it very reassuring: We don’t need to rethink our ideas — we just need to express ourselves more clearly.
All of us, every single man, woman, and child on the face of the Earth were born with the same unalienable rights; to life, liberty and the pursuit of happiness. And, if the governments of the world can't get that through their thick skulls, then, regime change will be necessary.
“In my study of communist societies, I came to the conclusion that the purpose of communist propaganda was not to persuade or convince, nor to inform, but to humiliate; and therefore, the less it corresponded to reality the better. When people are forced to remain silent when they are being told the most obvious lies, or even worse when they are forced to repeat the lies themselves, they lose once and for all their sense of probity. To assent to obvious lies is to co-operate with evil, and in some small way to become evil oneself. One's standing to resist anything is thus eroded, and even destroyed. A society of emasculated liars is easy to control."
-- Theodore Dalrymple”
"An Islamic regime must be serious in every field," explained Ayatollah Khomeini. "There are no jokes in Islam. There is no humour in Islam. There is no fun in Islam."
"I want to be very, very clear, however: I understand and agree with the analysis of the problem. There is an imminent threat. It manifested itself on 9/11. It's real and grave. It is as serious a threat as Stalinism and National Socialism were. Let's not pretend it isn't." ~~~~~Bono~~~~~