A voter analytics firm harvested data from millions of Americans’ cellphones during the 2020 COVID-19 lockdowns and used the data to assign phone users a “COVID-19 decree violation” score and a “COVID-19 concern” score, according to a whitepaper released by PredictWise, the firm that harvested the data.
A voter analytics firm harvested data from millions of Americans’ cellphones during the 2020 COVID-19 lockdowns and used the data to assign phone users a “COVID-19 decree violation” score and a “COVID-19 concern” score, according to a whitepaper released by PredictWise, the firm that harvested the data.
The data, derived from “nearly 2 billion GPS pings” stemming from “ground truth, real-time, ultra-granular location patterns,” according to PredictWise, was then used to target election-related messages to voters during the 2020 election season.
According to PredictWise, the firm “understood that there were potential pockets of voters to target with COVID-19 messaging and turned high-dimensional data covering over 100 million Americans into measures of adherence to COVID-19 restrictions during deep lockdown.”
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