LOW-INFORMATION VOTERS TURNING TO ROMNEY

And, by "Low-Information Voters", we mean, people who voted for Obama last time.

From Business Insider:

Lindsay Lohan Endorses Romney, And It's Actually A Really Big Deal

The coveted Skank Vote

Lindsay Lohan came out in support of Mitt Romney yesterday.

While most would, at first glance, write this off as gossip, it's the latest instance of an evolving trend that jeopardizes President Obama's chance at winning the White House. 

Lohan, by all accounts, is a typical low-information voter. And low information voters, like it or not, will decide this election. 

The first person to pick out this trend was Dave Weigel at Slate after sportswriter Buzz Bissinger endorsed Romney after his positive debate performance. Bissinger, Weigel notes, was a low information voter. He ignored the election, watched the debate, took everyone's word for it on the facts, and backed Romney.

As Weigel notes, it's not like either side was falling over themselves to score the lusted-after and enviable Bissinger endorsement.

But Bissinger is emblematic of millions of Americans. These people don't follow politics, don't understand the issues with depth, and plan to vote based on what little information they've gleaned. 

Adult film actress Jenna Jameson has backed Romney because "when you're rich, you want a Republican in office." Wrestler Hulk Hogan has backed Romney because he wants someone to "just take the lead and run."