Anheuser Busch Throws Fratty Millennial VP Under the Bus, Stating That "No One on a Senior Level" Was Aware of the "Mistake" of Making Dylan Mulvaney the Surgically Altered Face (and Surgically Unaltered Penis) of Bud Light

No one at a senior level' was aware Bud Light had made the 'mistake' of partnering with trans influencer Dylan Mulvaney - as parent company Anheuser-Busch loses $6BN in six days

Partnership with trans influencer Mulvaney has proved disastrous for Bud Light

Sources claim the company's senior executives were unaware of the campaign 

READ MORE: Woman sets her Nike sports bra alight in 'Burn Bra Challenge' on TikTok as the gymwear giant faces boycott over Mulvaney partnership 

By David Averre

The polarizing marketing partnership between beer giant Bud Light and trans influencer Dylan Mulvaney was launched without approval from senior executives of parent company Anheuser-Busch (AB), according to a new report.

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[B]ehind the scenes at AB, 'no one at a senior level' was aware of the partnership that has now dominated headlines for weeks, and the decision to include Mulvaney in the campaign was taken by a 'low-level marketing staffer,' two sources close to the situation told The Daily Wire.

That claim comes despite the attention on Bud Light's VP of marketing, Alissa Heinerscheid, for her remarks in an interview days before the Mulvaney partnership, saying she wanted to trade the brand's 'fratty' reputation for 'inclusivity'. 

But according to an insider cited by the Daily Wire, the partnership was undertaken by 'some low-level marketing staffer who helps manage the hundreds of influencer engagements they do.

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