Friday, September 03, 2010

It Used to be a Long Way to the Top

This has nothing to do with Islam or Politics or TEA parties or Obama or any of that.

Which should be a welcome relief to everyone.

It does have to do with a favorite subject, though. The pitiful state of modern music. Especially pop and what they now try to pass off as rock.

Personally, I blame the rise of American Idle and digital music. TeeVee made it too easy to become a star. Whatever happened to slugging it out for years in bars and juke joints and other dives?

And digital music has made it too easy to get that music. Don't get me wrong, I love Itunes and my Ipod and use them all the time. But when it comes time to BUY music, I will almost always buy a cd, not the digital form. I want something I can hold. Read liner notes (remember liner notes? That used to be an artform in itself). As a friend of a friend put it buying music should still be an event. You need to pick and choose which album you think you'll like more overall. The full package. Not a chinese menu choose one tune from column A and one from column B.

It used to be you would hear a song on the radio and decide you liked it. Then it would be a few hours or a few days and hear it again, and decide you liked it even more. Time to look into it. Well, next time you got to the record store. Meanwhile, the time in between you'd savor the memory of what you heard hoping to hear it again and then be happily surprised when you did.

Finally you got to the record store with the memory of three or four tunes you had heard and now came the angst of deciding, from your meager music budget, which of the albums you thought you'd like best and then plunking down the cash.

Now, you hear a song on the radio and you can immediately sit down at your computer and purchase it. Now you have and can savor it right away. Only you find that maybe it's not so good as you first thought. But you already own it. And that, in part, is why music has gotten so crummy. Tha artists know they can just put out something quickly catchy and get you to buy it from the hook.

Of course that's only a small part of what ails modern music.

Happily there are still some bands who refuse to sell music in digital format.



I have over 600 pieces of vinyl down there in the bunker. And 3 or 4 times that much in cds spilling all over the house (as me poor long suffering wife can attest). And I hope to keep it growing.

American Spectator:

Out of Tune
By Daniel J. Flynn on 9.2.10 @ 6:07AM

Sales of albums fell in August to their lowest weekly level since Neilsen Soundscan began comprehensively tracking purchases in 1991. Merchants sold just 4.95 million albums during the week of August 8-14. Being number one isn't what it used to be.

Who's to blame? The music business points to a peculiar scapegoat: consumers. The recording industry rails against their market audience for illegally downloading tunes. The customer, apparently, isn't always right.

Trust them. It's not their fault people don't buy their product. It's ours.

Certainly people won't pay for what they can get for free. But people won't pay for an inferior product, either. Pointing the figure at consumers dodges the most obvious reason music isn't selling like it used to: most of it is not very good.

The 2000s witnessed a precipitous decline in albums sales. The volume moved in 2010 -- a figure that includes digital albums -- is projected to be less than half of that of 2000.

The best-selling album of the 2000s illustrates that the cash-register rebellion chafes not against paying for music, but against paying for bad music. The Beatles "1," a greatest hits collection whose most recent track reached number one on the charts more than forty years ago, outsold every album released in the United States during this past decade. It's analogous to Andy Griffith Show reruns generating higher ratings than everything currently in prime time or The Sound of Music triumphing at the box office over premieres in their opening weekends. That's how out of tune today's music industry is.

A combination of pop music settling for a niche- rather than a mass-audience, visually obsessed marketers dictating the sounds you hear, and corporate efficiency imposed upon art has conspired to undermine album sales. Laying all the blame on illegal downloads is an excuse that may make industry executives feel good temporarily, but ultimately prevents them from solving the problem.

Popular music has never been so unpopular. The top three songs in America right now are (3) Katy Perry's "Teenage Dream," (2) Taio Cruz's "Dynamite," and (1) Eminem's "Love the Way You Lie." Have you heard any of them? If you haven't, it's not because you live in a cave. It's because allegedly popular music now plays in caves sealed off from the rest of us. Pop music caters to a niche market of especially superficial suburban teens, urban denizens, and club-goers stuck in extended adolescence. Everybody else is pretty much left out, which explains the market void.

The music industry has been taken over by marketers who know image but not sound. Are Katy Perry and Brittney Spears really the best singers or just the best-looking singers? The massive promotional budgets propelling such acts suggest the degree to which tin-eared industry insiders think visual trumps audio even in a purely sonic commodity. Consumers have responded in kind to this insult to their intelligence.

Where would the plus-sized Meatloaf or Aretha Franklin, or the cartoonishly ugly circa-'64 Rolling Stones, fit into such eye-candy marketing schemes? They wouldn't. Only on American Idol, where the people's vote decides, do visually challenged performers get a fair shake. The noise pollution listeners have been subjected to since video killed the radio star tells the obvious part of the story. The greatness red-lighted because visually appealing inferiority got green-lighted is the overlooked greater tragedy.

Contemporary music trades efficiency for authenticity. Like so many other industries, the music industry has outsourced human talent to machines. Consumers may tolerate a computerized answering service usurping the receptionist's position, but replacing Keith Moon with C3PO hasn't made for a rush on record stores. Only slightly less offensive than drum-machine automation resulting in pink slips for actual drummers is the impulse to use synthesizers in place of musicians. Would it erase profit margins to hire a horn section instead of a keyboardist imitating a horn section? Synthesizers are to a string quartet what orange drink is to orange juice, what Cheez Whiz is to cheese, what Splenda is to sugar.

And then there are the soulless computer-perfected vocals. Would listeners really find it more appealing had a computer smoothed over John Lennon's hoarseness in "Twist & Shout"? A machine wouldn't improve Sam Cooke's vocal in "A Change Is Gonna Come"; it would only strip it of its humanity. Passion, more so than perfection, has always moved listeners of popular music. Pitch correctors and other studio gizmos remove emotions from an art form that attracts fans by appealing not to their intellect but to their feelings. Plato knew as much when he banished music from his ideal republic; 2,500 years later studio wizards don't grasp that elemental point.

One can still find good music. What's changed is that good music doesn't find you. MTV no longer stands for "music television," with its corporate moniker finally catching up to its programming. Rolling Stone is just another celebrity magazine. Once-mighty rock-radio-ratings juggernauts, such as Boston's WBCN, New York's K-Rock, and Washington, D.C.'s WHFS, have gone extinct over the last decade. One could rationalize these developments as causes of the music industry's slump. But they are primarily symptoms of it. For the same reasons listeners have shunned new music, they have shunned television stations, magazines, and radio promoting that music.

About one percent of Americans purchased albums during the August sales nadir. I confess that I am among that lonely percentile rather than the crowded ninety-nine. Eschewing illegal digital downloads for a physical compact disc, I am not part of the problem -- at least according to the recording industry. Alas, my purchase, 1979's "Repeat When Necessary," Dave Edmunds' rockabilly/power pop album considered a guitar-bass-drums throwback even upon its release 31 years ago, suggests that their self-serving self-diagnosis misses what truly ails their industry.

1 comment:

e of usa said...

Your comments on the music industry are completely on the mark and that's why almost everyone over the age of 30 shuns newer music. Fortunately there is a wealth of recordings, artists and types of music out there to explore. After seeing Zappa plays Zappa earlier this year I have been enjoying rediscovering Franks music. Forget the sometimes wacky lyrics and embrace some of the most technically difficult music ever played by an all-star cast of musicians, and with 70 some-odd releases there's plenty to enjoy. For thise of us who have children, make it a point to turn them on to all types of music and artists - we owe them that much!