British Army Defends ‘Politically Correct’ Ads Showing ‘Emotional’ Soldiers, Muslim Praying, Women on Frontline

Breitbart:

(THE TIMES) — The British Army yesterday defied critics of its “politically correct” recruitment campaign and released a new set of television advertisements, including one that shows a Muslim soldier praying in front of his comrades. 

Entitled ‘Keeping My Faith’, the advert shows a soldier kneeling in prayer by a mountain stream during a combat patrol. The other members of his squad sit waiting on the hillside and turn down a crackling radio so he is not disturbed. 

The film, believed to be the first time that an army advertisement has featured a Muslim soldier praying, is part of a £1.6m television, radio and online campaign designed to boost plummeting recruitment numbers.

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Army representatives say they want to encourage diversity of religion, gender, sexuality, and ethnicity with their ‘Army Belonging 2018’ campaign, as well as telling recruits its okay for them to cry. 

In promotional videos, voiced by serving soldiers, recruits ask: “Can I be gay in the Army?”, “Do I have to be a superhero?”, and “What if I get emotional in the Army?” 

In another, a Muslim soldier explains how the Army has allowed him to practice Islam, but Christian soldiers are not given the same reassurance in the campaign. 

Responding to the videos, Colonel Richard Kemp CBE, a former commander of British operations in Afghanistan, said the campaign would not address the army’s recruitment problems. 

“The army, like the rest of government, is being forced down a route of political correctness,” he told BBC Breakfast. “What is most important is that the army is full of soldiers. It is of secondary importance that they reflect the composition of society.” 

He said that what attracted recruits was the job in hand – fighting and defence of the realm – rather than identity politics. 

“The main group of people who are interested in joining aren’t worried so much about whether they are going to be listened to… they are going to be attracted by images of combat. 

“Of course the more people from all parts of society who join the better, but it’s even more important to fill the army up with people who want to fight and want to be soldiers and this I don’t think will do that.”

Our world just keeps getting stupider and stupiderer.