Monday, February 08, 2010

More Questions About Audi's Green Police Ad

Seems I'm not the only one who didn't have the sense of humor to detect the satire in the Audi Green Police ad.

Here's what a writer on the Left has to say about the Audi commercial:

Is it me or were the Super Bowl commercials this year unusually ugly, misogynistic, and, worst of all, unfunny? Some of America’s biggest corporations seemed to be trying to play to Teabag America, and the results were as bitter as the teabaggers themselves. Amidst the dreck was a commercial from Audi featuring the “green police.”



At first blush this seems like more teabagging—appealing to angry white men with the same old stereotype of environmentalists as meddling do-gooders obsessed with picayune behavioral sins. If you check in the comments under the video, that perspective is well represented. Says Metallicafan6611, “You guys all laugh. But this is really going to happen. Wake up people! Stop being sheep!” Enviros are predictably steamed (see, e.g., Adam Siegel).

The more I’ve thought about it, though, the more the teabaggy interpretation just doesn’t quite fit. The thrill at the end, when the guy gets to accelerate away from the crowd, turns on satisfying the green police—not rejecting or circumventing them, but satisfying their strict standards. The authority of the green police is taken for granted, never questioned. If you’re looking to appeal to mooks who think the green police are full of it and have no authority, moral or otherwise, why would you make a commercial like that? Why offer escape from a moral dilemma your audience doesn’t acknowledge exists?

The ad only makes sense if it’s aimed at people who acknowledge the moral authority of the green police ...

Maybe this ad is just a good example of Team America-type humor, which makes fun of both sides at the same, many times without either side knowing.

5 comments:

Epaminondas said...

Clearly a humorless commie

Pastorius said...

Just like I'm a humorless counter-Jihadi.

Epaminondas said...

After reading that I think we can safely assume you have more humor in any situation

Anonymous said...

Quote: "Maybe this ad is just a good example of Team America-type humor, which makes fun of both sides at the same, many times without either side knowing."

If you have to explain the humor . . .it's not humor.

Pastorius said...

Well, Epa seems to have gotten it.

I understand his perspective.

However, I have a hard time seeing it from his perspective.

Why?

Because of history.

Back in the 80's there was a car that all the Greenies touted called the Volkswagen Rabbit Diesel. It got like 54 MPG.

So, when I hear Diesel, I think Green. But, maybe that's just cuz I'm so friggin old (in my mid 40's).