and Again and Again
The Hipster Facade
What Is Hip?America has always been a country of self-invention. Yet there used to be some correlation between the life that one lived and the life that one professed. It was hard to be a phony in the grimy reality of the coal mine, the steel mill, the south 40 acres, or atop a girder over Manhattan.
No longer in our post-modern, post-industrial, metrosexual fantasyland. The nexus of big government, big money, and globalization has created a new creed of squaring the circle of being both liberal and yet elitist, egalitarian-talking but rich-acting, talking like a 99 percenter and living like a 1 percenter. And the rub is not that the two poles are contradictory, but that they are, in fact, necessary for each other: talking about the people means it is OK to live unlike the people.
In short, we can all be just what we profess to be. The key in our world of blue-jeaned billionaires is being hip — or rather at least professing to be hip.
But what is hip? Mostly it is a state of mind, a religion, a talk, a look, an outward persona that is the key that unlocks you from the ramifications of your ideology.
Hip is like “cool”, whose power I wrote about not long ago: a general sense of tapping into the popular youth culture of music, fashion, food, electronics, easy left-wing politics, and adolescent habit. Hipness is a tool designed to justify enjoying the riches and leisure produced by the American brand of Western market capitalism by poking fun at it, teasing it some, dressing it up a bit to suggest ambivalence over its benefits without ever seriously either understanding their source or, much less, losing them. We feel hip at Trader Joe’s and Whole Foods, but not so much in the organic section of Safeway.
Hip also plays out as professed caring — worrying in the abstract about all sorts of endangered species, starving peoples, or degraded environments. It is being loudly angry at retrograde forces — white males, the rich, gun owners, Christians, family types, and suburbanites, the sorts who ostensibly crafted the toxicity of Western civilization that you are forced to use and enjoy. Yet embrace hip, and all things become possible.
A Martian would see the modern university as an elitist enclave, where life-long tenured professors make lots of money overseen by hordes of even better-paid administrators, that together cause tuition for cash-strapped and indebted students to rise faster than the rate of inflation without any promises that their eventual certifications will result in commensurate good jobs. A non-Martian would instead appreciate the hip nexus of diversity, eco-caring, and gender-neutral inclusivity.
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