He declares, "McDonald's, Wendy's, Burger King, these people specialize in selling burgers. We specialize in fighting. It's hard for them to fight us and sell burgers at the same time...
AND THEIR PROFIT MARGIN IS SO SMALL ...
DO YOU PUT THREE WORKERS BACK AT 8$ AN HOUR, OR DO YOU CONTINUE TO LOSE YOUR WHOLE LUNCH RUSH FOR A MONTH STRAIGHT?
AND THAT'S WHERE PEOPLE DECIDED $15 MADE SENSE."
And then he goes on to joke about the lack of reason involved in his process:
"$10 was too low, and $20 was too high ..."
Ha fucking ha ha, huh?
The fact is, if their profit margin is too low, they will cut workers, or go out of business.
You know who's profit margin is enormously high?
Apple Computers.
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