Friday, February 07, 2025

X in 2024 Doubled Highest Yearly Twitter Profits

Advertisers all returned to X (previously Twitter) a few months before the November 2024 election. 2024 X profits were $1.25 billion which was about double the highest adjusted EBITDA of Twitter which was in 2021 at $682 million. 
This means just holding onto the 2024 advertisers would give X a full year of around $2.5 billion in profits in 2025. There were likely more advertising signups in 2024. 
Returning to $5 billion in revenue like Twitter had in 2021 would give $3.4 billion in profit because expenses have been drastically cut. 
There is also about $1 billion in new subscription revenue that did not exist in 2021. 
X will start X Payments soon which will give it Paypal like features, revenues and profits.

GRTWT

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