Mattel’s “American Girl” Publishes Book Pushing Puberty Blockers, Gender Transitioning To 3-12 Year Olds

The owner of the American Girl Doll brand, toy giant Mattel, has refused to explain why the company has published a book promoting puberty blockers amid a growing backlash from parents. 

A Smart Girl’s Guide: Body Image was released on November 1 and targeted at children ages 3-12. 

The book contains advice about how to change gender – without their parents’ blessing and attempts to teach pre-teen girls ‘to live comfortably in their own skin.’ 

A passage in the book – marketed to girls aged between three and 12 advises: ‘If you haven’t gone through puberty yet, the doctor might offer medicine to delay your body’s changes, giving you more time to think about your gender identity.’ 

Many customers were outraged over what the book included. 

The New York Post reported: 

After word of the book spread, irate parents took to social media to question its appropriateness. Some even left negative reviews on American Girl’s website claiming they are so angered they will now boycott the brand entirely. 

“How sad that a book tells a child there are medicines to take to stop puberty or if parents won’t listen seek organizations that will, this is all gender-related,” one displeased customer said. 

“How sad this world is becoming that American Doll takes on the role (sic) of thinking they should give gender assignment advice in a book. Shame on you." 

One reviewer snapped at the brand, which is owned by Mattel, to “stay in their lane.” 

“I will no longer buy any of your dolls or accessories for my grandchildren! Shame on you for introducing a book to young girls to change their gender. No more stay in your lane,” the commentator wrote.

GRTWT.