‘THIS is the government’s priorities?’: California mandates gender-neutral aisles in toy stores

‘THIS is the government’s priorities?’: California mandates gender-neutral aisles in toy stores

California Governor Gavin Newsom has signed a law requiring large toy retailers to provide gender-neutral toy sections in their stores. Critics say it’s government overreach, and that Newsom has bigger issues to fix.

The bill, signed into law by Newsom on Saturday, will require toy retailers and chains with more than 500 employees to display toys traditionally marketed at girls or boys together in a special area of floor space. This area can be “labeled at the discretion of the retailer,” according to the bill’s text.

The bill describes the traditional labeling of toys, for example dolls for girls, trucks and guns for boys, as making “it more difficult for the consumer to compare the products and incorrectly impl[ying] that their use by one gender is inappropriate.”