Mark Zuckerberg wants Facebook groups to play an important role that community groups like churches and Little League teams used to perform: Bringing communities together.
And with nearly 2 billion people around the world on Facebook today, he might have a chance to make it happen.
Zuckerberg laid out his lofty ambition in a Chicago speech last week that suggested Americans are in need of something to unify their lives.
"It's so striking that for decades, membership in all kinds of groups has declined as much as one-quarter," he said during a rally for Facebook users who've built large community-support groups on the site.
"That's a lot of of people who now need to find a sense of purpose and support somewhere else."
He added, "People who go to church are more likely to volunteer and give to charity — not just because they're religious, but because they're part of a community."
Zuckerberg thinks Facebook can help, using its networking power to organize people.
"A church doesn't just come together. It has a pastor who cares for the well-being of their congregation, makes sure they have food and shelter. A little league team has a coach who motivates the kids and helps them hit better. Leaders set the culture, inspire us, give us a safety net, and look out for us."He's forgetting that Baseball is a sport, built on the legacy of heroes who have inspired children's dreams and ambitions.
And Church, well, you know, that's built on a guy named Jesus Christ, the Son of the Living God.
Facebook just pretty much has Mark Zuckerberg, and the suckers who think he is cool.
Zuckerberg, and his Facebook b.s., will be laid to waste in a few years. And Jesus and his Bride, the Church, will live forever.