Tuesday, March 31, 2009

And then the Director of Marketing of Ford International said...

GM and Chrysler's first commercial ..FREE OF CHARGE

Case Study:
You have risen to the top at one of the largest businesses in the world by merit.
Your competitor is NOW the US government.
The CEO and Board have just come down and DOUBLED your advertising budget, you wonder if they sense a magic moment to drive GM and Chrysler under, or if they are just playing defensive ball.

Do you:

  1. Sue?
  2. Ridicule?
  3. Get down and dirty?
  4. Be subtle?

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