Tuesday, October 30, 2012

GENIUS: Pepsi's Obama-style Branding Helped Crush Its Market Share

From Director Blue:

Who could have predicted that attaching your brand to an inexperienced, Alinsky-trained community organizer would turn out badly?

When Diet Coke surpassed Pepsi to become the No.2 soda in America, it was as if the Cola Wars had finally declared a winner: Coca-Cola...

[Much of the blame] has to do with the astronomical number of gaffes Pepsi has made in the past few years, particularly in its brand management and the way it has branded its flagship product...

Pepsi's 2009 logo redesign was dogged by political distractions


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