A warmed-over jobs messageObama — epic fail.
“I don’t normally do this,” President Obama’s senior adviser Dan Pfeiffer wrote in the subject line of an e-mail blast to reporters Sunday night.
This was tantalizing. What would this top White House official be doing? Singing karaoke on the North Lawn? Getting a “POTUS” tattoo on his arm?
Reality was rather more prosaic. Pfeiffer was announcing the rollout of a series of economic speeches Obama would begin on Wednesday — roughly the 10th time the White House has made such a pivot to refocus on jobs and growth. What would set this one apart is that Obama would be reprising a speech he made eight years ago, when he first became a senator; Pfeiffer included a link to clips from that speech, set in part to mood music from the Canadian electronica group Kidstreet, the same music used in an Apple ad last year.
But even a reincarnated Steve Jobs would have trouble marketing this turkey: How can the president make news, and remake the agenda, by delivering the same message he gave in 2005? He’s even giving the speech from the same place, Galesburg, Ill....
Thursday, July 25, 2013
Obama's Stale Message