Saturday, September 23, 2006

Launching A Jihad On The Automotive Market

An auto dealership in Columbus, Ohio has got the right idea; mercilessly make fun of the Islamofascists:

Some Columbus radio stations have rejected as insensitive an advertisement for a car dealership that invokes Islamic references.

The general manager of the dealership, though, says the promotions — which he called "tongue-in-cheek" — will air on some stations beginning next week.

In the spot, Keith Dennis of Dennis Mitsubishi talks about "launching a jihad on the automotive market."

Sales representatives "will be wearing burqas all weekend long," the ad says. One of the vehicles on sale "can comfortably seat up to 12 jihadists in the back."

"Our prices are lower than the evildoers’ every day. Just ask the pope! " the ad says. "Friday is fatwa Friday, with free rubber swords for the kiddies."

Some local radio stations are refusing to play the ad:

But Aaron Masterson, general manager of Dennis Auto Point, which writes and produces its own commercials, promised that the commercial will air.

"It starts next Friday morning," Masterson said. "As far as I can see, the top 10 stations — minimum — in the market. We made it very clear we wanted market saturation to get the point across."

The dealership was a little surprised by the hesitation to run the ad, Masterson said, although he noted, "According to the people who have heard it, it is the most controversial commercial they’ve heard in the last 15 years."

Calling the commercial aggressive, Masterson said, "This is one where we feel we’re taking a bull’s-eye on terrorists. After all the nonsense that the terrorists put the public through, they’re fair game."

And, of course, the CAIR objects:

The president of the Columbus chapter of the Council on American-Islamic Relations, doesn’t think terrorism is to be taken lightly. (Pastorius note: Oh no, CAIR would never take terrorism lightly. Never, never, never.)

Asma Mobin-Uddin said she is concerned the ad’s tone and imagery are "mocking and disrespectful to many different areas. One is Islamic faith and Islamic culture."

(Pastorius note: Making fun of terrorists is making fun of Islamic culture.)

When Dennis previewed the commercial Wednesday for radio executives, Masterson said, "everybody in the room thought it was very funny, extremely aggressive."
Yet executives did have some concerns.

"We talk about the pope, fatwa, terrorists. You hear one of these words, and their minds froze on it," he said.

Nonetheless, he said, the company plans few changes.

I may actually buy a car from this dealership and have it shipped to me. I need a new car, so why not?

If we all support Dennis Mitsubishi, then more companies will take up the mantle. If the media won't speak out, maybe advertisers will.


Anonymous said...

Maybe if Ford and GM had some balls they'd do the same thing and perhaps sell enough cars to turn a profit.

Pastorius said...

We can dream, can't we?